Our Targeting Capabilities

Target Chinese Audiences by Behavior & Interest

Over 5,000 Turnkey Audience Segments
First Party Audience Data

Our managed programmatic solution uses first party audience data from leading DMPs like Baidu, Alibaba, Tencent & Ctrip.

First party audience data is ingested by our DSP to target audiences who are in-market for your products and services, or belong to the same affinity groups.

With over 5,000 turnkey audience segments available for media planners, and options to build custom audiences, Eastward Media can add reliable Chinese consumer targeting to your media plan. 

 

Display, Native & Video Inventories

We’ve combined China’s largest display, native and video inventories from top-tier publishers to guarantee over 250 million monthly impressions to target Chinese audiences in North America.

Behavioral Targeting

Reach in-market Chinese consumer audiences in China and across North America through their favorite Chinese websites, mobile apps, and video streaming platforms.

Prospecting & Remarketing

Our campaigns can be optimized to reach new Chinese consumer audiences for your brand, or engage those who are already familiar with your products and services.

  • Gender / Age
  • Household Income
  • Automotive
  • Consumer Goods
  • Cosmetics
  • Education
  • Fashion & Apparel
  • Finance
  • Food & Cooking
  • Furniture & Appliances
  • Gaming
  • Grocery
  • Healthcare
  • Jewelry & Watches
  • Parenting & Baby Products
  • Photography
  • Real Estate
  • Sports & Hobbies
  • Tourism
  • Build Custom Audiences

Planning your next campaign? Let us help!