Since 2004, the Canadian Media Usage Study (CMUST) has provided marketers with guiding insights on how Canadians across the country consume media. A highly anticipated annual report, this research document is the brain child of Rob Young, PHD Media’s Senior VP of Planning Services. He retires this year after four decades shaping the industry, as […]
In extraordinary times like these, successful brands strike the right tone with consumers and carefully balance cause marketing with sales messaging.
Planning season is an exciting time for media agencies in Canada. In a few short weeks, planners will painstakingly put together meticulous media plans to meet the marketing objectives of their clients. In Canada, a country of great cultural diversity, the best plans will include in-language channels into their strategic media mix. At Eastward Media, […]
Chinese consumers in the United States and Canada are a major market opportunity for brands and retailers, but the media usage habits of this group can make them difficult to reach. At Eastward Media, we help agencies and brands target Chinese consumers in the United States and Canada through their favorite Chinese websites and platforms. […]