Categories
Brand Marketing Industry Trends

Multicultural to the Mainstream: CMUST 2019

Since 2004, the Canadian Media Usage Study (CMUST) has provided marketers with guiding insights on how Canadians across the country consume media. A highly anticipated annual report, this research document is the brain child of Rob Young, PHD Media’s Senior VP of Planning Services. He retires this year after four decades shaping the industry, as […]

Categories
COVID-19 Industry Trends Marketing Strategy

Consumer Expectations & Media Habits During COVID-19

A just released COVID-19 Barometer study by Kantar reveals key insights on consumer expectations and media habits during this coronavirus pandemic. The study covers 30 markets and presents actionable insights for brands planning their coronavirus response campaigns and the recovery. The Kantar study is a comprehensive study on consumer sentiments that surveyed 25,000 people in […]

Categories
Brand Marketing COVID-19 Marketing Strategy

Brand Building During the COVID-19 Outbreak

In extraordinary times like these, successful brands strike the right tone with consumers and carefully balance cause marketing with sales messaging.