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Marketing Strategy

Double 11 Now a Bigger Deal for Marketers Worldwide

We talked about how crazy the Double 11 shopping war already started in China a couple weeks ago. Now that the big day has just past, we will look at how it went this year and how brands have leveraged this powerful event to market to the Chinese consumers. According to Reuters,  Chinese e-commerce giant […]

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COVID-19 Industry Trends Marketing Strategy

Consumer Expectations & Media Habits During COVID-19

A just released COVID-19 Barometer study by Kantar reveals key insights on consumer expectations and media habits during this coronavirus pandemic. The study covers 30 markets and presents actionable insights for brands planning their coronavirus response campaigns and the recovery. The Kantar study is a comprehensive study on consumer sentiments that surveyed 25,000 people in […]

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Brand Marketing COVID-19 Marketing Strategy

Brand Building During the COVID-19 Outbreak

In extraordinary times like these, successful brands strike the right tone with consumers and carefully balance cause marketing with sales messaging.