China is the 2nd largest market of beauty products after the United States in terms of revenue and consumption – growing at a rate of 13% annually (source: Statista 2021). According to Statista, the Chinese beauty and personal care market are expected to be worth more than $78 billion by 2025. Thanks to the growing […]
Tag: Brand Marketing
We talked about how crazy the Double 11 shopping war already started in China a couple weeks ago. Now that the big day has just past, we will look at how it went this year and how brands have leveraged this powerful event to market to the Chinese consumers. According to Reuters, Chinese e-commerce giant […]
A just released COVID-19 Barometer study by Kantar reveals key insights on consumer expectations and media habits during this coronavirus pandemic. The study covers 30 markets and presents actionable insights for brands planning their coronavirus response campaigns and the recovery. The Kantar study is a comprehensive study on consumer sentiments that surveyed 25,000 people in […]
In extraordinary times like these, successful brands strike the right tone with consumers and carefully balance cause marketing with sales messaging.