Reach Chinese Consumers in the US & Canada

Work with Eastward Media

Target Chinese Consumer Audiences in the United States & Canada

We help media agencies and brands target Chinese consumers in North America – a market estimated at $130 billion in annual spending. 

Our managed programmatic solution provides agency traders with incremental inventory to engage Chinese audiences on their favorite Chinese websites, mobile apps, and video streaming platforms. 

Managed Programmatic on China-Based SSPs

According to the latest comScore Key Measures study, Chinese consumers in North America can spend up to 85% of their online time using China-based websites and apps. 

The ad inventories from China-based websites and apps are not available through the open auction or exchange, despite users being geographically located in the US & Canada. 

Eastward Media offers a managed programmatic solution that targets those Chinese consumers and accesses China-based ad inventories in standard display and native formats.

Our private marketplace inventories have less than 1% overlap with agency trade desks, and can be audited through log files. 

  • Access to 98.7% of China-Based Publisher Inventory
  • Display & Native Formats
  • 5,000+ Behavioral Dimensions
  • DoubleClick Campaign Manager Compatible
  • Anti-Fraud Verification & Log Files Standard
  • Production Services Available
Leading Data Partners

First-party audience data from providers like Baidu, Alibaba & Tencent.

Trusted by Leading Agencies

We work with some of the largest media agencies in the US & Canada.

Eastward Media Pre-Roll
Pre-Roll on Chinese Video Streaming Platforms

Chinese audiences in North American can spend up to 19 hours per week watching programs on popular Chinese video streaming platforms like YouKu, TuDou and iQIYI.

Eastward Media offers managed programmatic direct buys to reach Chinese viewers in the US and Canada, targeting by genre, demographic, and purchase interest.

  • Force View Pre-Roll: 15-Seconds & 30 Seconds
  • 2,000+ Audience Types
  • DoubleClick Campaign Manager Tracking Compatible
  • Anti-Fraud Verification
  • Production Services Available
Planning your next campaign? We'd love to help!