CHINESE PROGRAMMATIC DISPLAY
Target Chinese Consumers on their Favorite Chinese Websites & Apps
Chinese consumers in the United States and Canada can spend up to 85% of their online time using China-based sites like YouKu, TuDou, QQ, Sohu, and Caijing. This is particularly the case for first-generation Chinese consumers and newcomers.
China-based publishers are not available through the open auction for DSPs operated in North America. This prevents agency traders and media planners from being able to target Chinese consumers through a publisher-centric strategy.
Our managed programmatic solution helps advertisers target Chinese consumers across the United States and Canada through their favorite Chinese websites and platforms.
We access private exchange inventories from leading Chinese publishers, adding layers of targeting dimensions from top data providers like Baidu, Alibaba-Alimama, and Tencent.
Premium Publishers Available through Eastward Media
Trusted by Leading Agencies
We help some of the largest media agencies in North America execute campaigns to reach Chinese consumers.
Strategy Informed Campaigns
Campaigns are launched pre-optimized by combining strategy with data.
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Leading Data Partners
First-party audience data from providers like Baidu, Alibaba & Tencent.
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