Over 5,000 Turnkey Audience Segments

TARGET CHINESE AUDIENCES BY BEHAVIOR & INTEREST

EastwardMedia-Inventory

Premium First-Party Audience Data​​

Our managed programmatic solution uses first-party audience data from leading DMPs like Baidu, Alibaba, Tencent & Ctrip. First-party audience data is ingested by our DSP to target audiences who are in-market for your products and services, or belong to the same affinity groups.
With over 5,000 turnkey audience segments available for media planners, and options to build custom audiences, Eastward Media can add reliable Chinese consumer targeting to your media plan.

Display, Native & Video Inventories​​

We’ve combined China’s largest display, native and video inventories from top-tier publishers to guarantee over 250 million monthly impressions to target Chinese audiences in North America.

Geographic, Demographic And Behavioral Targeting​​

Reach in-market Chinese consumer audiences in China and across North America through their favorite Chinese websites, mobile apps, and video streaming platforms.

Prospecting & Remarketing​​

Our campaigns can be optimized to reach new Chinese consumer audiences for your brand, or engage those who are already familiar with your products and services.

Targeting Dimensions

Premium, Trusted Publishers to Reach Chinese Audiences Worldwide

Our Publishers & SSPs

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We Help Agencies And Brands Access China's Top Publishers And Content Platforms​​

Eastward Media’s managed programmatic guaranteed solution taps into the ad inventories of China’s top publishers. We can access premium walled garden inventories that are not available through the open exchange network in North America.

We help brands and agencies reach the Chinese audience on the most effective touchpoints: top Chinese websites, video streaming platforms, and mobile apps.

Brand Safety & Verification Comes Standard With Every Campaign​

Each campaign managed by Eastward Media is verified by our ad-tech partners to ensure brand safety and delivery. We use Oracle Grapeshot, Peer39, and AdBugTech to filter out bot traffic and fraudulent clicks.

We can also layer on DoubleClick Campaign Manager and Floodlight Activities to measure campaign performance in real-time and track on-site conversions.

PLAN YOUR CAMPAIGN TODAY

Eastward Media is a digital marketing and ad-tech agency specialized in reaching Chinese audiences, worldwide. Offices in Vancouver and Toronto.

 

Locations

Vancouver – Head Office

303 W 5th Ave, Vancouver, BC, V5Y 1C4

Toronto – Regional Office

#330-225 Duncan Mill Rd, North York, ON, M3B 3K9

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