Chinese Social Media Marketing ​

China’s digital landscape is evolving at a staggering pace. By the end of 2020, China had 989 million internet users, according to figures released by the government agency China Internet Network Information Center (CNNIC). There were also around 926.8 million social media users in China. Despite Facebook, YouTube, and Twitter being blocked in the country, local social networking sites such as Tencent WeChat, and Weibo have been attracting close to a billion users, making China the world’s biggest social media market.

And when these users move to North America, they still retain their digital media usage habits and continue to use their favoritie and familiar Chinese platforms. Western marketers need a good partner who has a good understanding Chinese social media to reach the Chinese audience effectively through these powerful tough points.

Our team of social media mavens works with brand marketers to produce content strategies on Chinese social media channels.

Chinese Social Media Platforms

Little Red Book

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Eastward Media is a digital marketing and ad-tech agency specialized in reaching Chinese audiences, worldwide. Offices in Vancouver and Toronto.

 

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