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Chinese Media Behavior Digital Marketing North America Chinese Audiences

Targeting Chinese-American Audiences

With the growing Chinese population in the United States, it’s becoming more important than ever for brands to meaningfully engage Chinese-Americans across media channels. As the third-largest ethnic market in the US – and also one of the most affluent – Chinese-Americans spend an estimated $117 billion a year domestically. But to successfully engage Chinese-Americans […]

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Chinese Media Behavior Digital Marketing North America Chinese Audiences

Understanding Chinese-Canadian Audience Segments

Planning season is an exciting time for media agencies in Canada. In a few short weeks, planners will painstakingly put together meticulous media plans to meet the marketing objectives of their clients. In Canada, a country of great cultural diversity, the best plans will include in-language channels into their strategic media mix. At Eastward Media, […]

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Chinese Media Behavior Digital Marketing North America Chinese Audiences

Media Buyer Guide: How to Target Chinese Audiences in the United States & Canada

Chinese consumers in the United States and Canada are a major market opportunity for brands and retailers, but the media usage habits of this group can make them difficult to reach. At Eastward Media, we help agencies and brands target Chinese consumers in the United States and Canada through their favorite Chinese websites and platforms. […]

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Chinese Media Behavior Digital Marketing North America Chinese Audiences

3 Reasons Why Your Media Plan Isn’t Reaching Chinese Consumers

Chinese consumers in the United States and Canada are a mysterious segment. The media habits of this ethnic audience in North America are less studied and understood, and so promotional strategies tend to miss the mark. For years, brand marketers and agency planners have applied broad tactical brushstrokes using Google and Facebook as the paint […]

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Chinese Media Behavior North America Chinese Audiences

Where do Chinese Consumers spend their time online?

The Chinese population in Canada and the United States is on the rise, driven by immigration, international study and long-term visits. In 2016, the Chinese population reached 1.7 million in Canada, and 2.3 million in the United States. For many businesses, the growth in the Chinese population represents a market opportunity. In areas like San […]