Since the early-2000s, enrollment of international Chinese students at American and Canadian universities has grown exponentially. Today, in both the ...
Targeting Chinese-American Audiences
With the growing Chinese population in the United States, it’s becoming more important than ever for brands to meaningfully engage Chinese-Americans...
Understanding Chinese-Canadian Audience Segments
Planning season is an exciting time for media agencies in Canada. In a few short weeks, planners will painstakingly put together meticulous media plan...
Media Buyer Guide: How to Target Chinese Audiences in the United States & Canada
Chinese Newcomers in Canada and the United States are a huge market opportunity for brands, but their unique digital media habits make them quite diff...
3 Reasons Why Your Media Plan Isn’t Reaching Chinese Consumers
Chinese consumers in the United States and Canada are a mysterious segment. The media habits of this ethnic audience in North America are less studied...
Where do Chinese Consumers spend their time online?
The Chinese population in Canada and the United States is on the rise, driven by immigration, international study and long-term visits. In 2016, the C...