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Chinese Media Behavior Chinese Non-permanent Residents North America Chinese Audiences

Missed Marketing Opportunities: Non-Permanent Resident Consumers

The Statistics According to a recent release by Statistics Canada titled “A Portrait of Non-Permanent Residents in Canada,” NPRs play a crucial role in the country’s population, fulfilling essential labor needs in key sectors, actively participating in the postsecondary education system, and contributing to the Canadian economy as consumers. Despite Canada being one of the […]

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Brand Marketing Brand Opportunities Chinese Consumer Behavior Chinese Media Behavior Digital Marketing Marketing Strategy

2023 Xiaohongshu Annual Lifestyle Trends | Embracing Real Life

Xiaohongshu (or Little Red Book) is an important part of the development of Chinese pop culture, which gathers the aspirations of young people towards a better life and has become one of the important representatives of trend culture. Latest reports show that over 69% of users on the platform are under 35 years old (Statista, […]

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Chinese Consumer Behavior Chinese Media Behavior Digital Marketing

Little Red Book (Xiaohongshu) | Why Is It So Important for Marketers

Little Red Book (Xiaohongshu) Xiaohongshu known as Little Red Book is the Instagram and Pinterest of China. This video will cover why this platform is so popular and how you can use this powerful tool for marketing purposes. Interested in learning more? Connect with us today.

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Chinese Media Behavior Digital Marketing Marketing Strategy

Targeting Chinese Consumers in North America

As the adage goes: a problem well-stated is a problem half-solved. Effective media planners keep this top-of-mind when designing campaigns. When brands brief their agencies to target Chinese consumers in Canada and the United States, they often mean to target the culture and not the ethnicity. Understanding this distinction is key for successful campaign planning. […]

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Chinese Media Behavior Marketing Strategy North America Chinese Audiences

Top 10 Chinese Publishers in the United States & Canada (2020)

In 2020, close to six million people in the United States and Canada report being ethnically Chinese, making this group one of the largest and fastest growing cultural markets in North America by size and buying power. With population growth driven by immigration categories like skilled labor, university enrollment, and entrepreneurship, Chinese consumers arrive in […]