Brand Opportunities Chinese Consumer Behavior

Singles’ Day | Double 11 – The Largest Shopping Event in the World

Singles’ Day (Double 11) What’s the biggest shopping event of the year? Most of you probably guessed days like Christmas, Black Friday or Amazon Prime Day. Today, we will look at Singles’ Day, bigger than any other shopping season worldwide. This video will help you get an idea of how you can make it into […]

Brand Marketing Brand Opportunities Chinese Consumer Behavior

2 Key Chinese Festivals During the Summer Marketers Should Not Overlook

One of the most crucial elements in winning Chinese marketing strategies is to plan your campaigns with the key dates in mind. Besides universal traditions like Mother’s or Father’s Day, Christmas, and New Year, Chinese have many of their own cultural festivals and shopping holidays. These are great opportunities for brands to run campaigns to […]