Eastward Media
A just released COVID-19 Barometer study by Kantar reveals key insights on consumer expectations and media habits during this coronavirus pandemic. The study covers 30 markets and presents actionable insights for brands planning their coronavirus response campaigns and the recovery. The Kantar study is a comprehensive study on consumer sentiments that surveyed 25,000 people in […]
In extraordinary times like these, successful brands strike the right tone with consumers and carefully balance cause marketing with sales messaging.
Five Point Summary: The absence of third-party cookies will impact programmatic media buying, limiting capabilities to identify audiences and serve targeted ads Programmatic guaranteed deals will be relatively unscathed since they can use first-party data for ad targeting and contextual placements Previous methods of programmatically targeting multicultural audiences will likely not work in the near […]
Want to reach Chinese audiences in Canada? Here’s some key information about the audience segment. Canada is home to 1.7 million Chinese, who have either settled in their own generation or in past generations. Chinese Newcomers – people from China who have (typically) less than five years residence in Canada – are net-new consumers for […]
Since the early-2000s, enrollment of international Chinese students at American and Canadian universities has grown exponentially. Today, in both the United States and Canada, Chinese nationals account for roughly 30% of all foreign students. It’s undeniable that Chinese international students are a major market opportunity for North American brands and retailers. But brands are struggling […]