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Chinese Media Behavior Digital Marketing North America Chinese Audiences

3 Reasons Why Your Media Plan Isn’t Reaching Chinese Consumers

Chinese consumers in the United States and Canada are a mysterious segment. The media habits of this ethnic audience in North America are less studied and understood, and so promotional strategies tend to miss the mark. For years, brand marketers and agency planners have applied broad tactical brushstrokes using Google and Facebook as the paint […]

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Chinese Media Behavior Digital Marketing

Google Display Network’s Limited Chinese Audience Reach

Digital marketers in North America are missing an entire audience segment – Chinese newcomers. Learn how the Google Display Network is unable to effectively reach Chinese audiences. Eastward Media’s Chinese Programmatic DSP offers a solution. Online display advertising has come a long way since 1993, when the first banner ad was sold on Global Network […]

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Chinese Media Behavior North America Chinese Audiences

Where do Chinese Consumers spend their time online?

The Chinese population in Canada and the United States is on the rise, driven by immigration, international study and long-term visits. In 2016, the Chinese population reached 1.7 million in Canada, and 2.3 million in the United States. For many businesses, the growth in the Chinese population represents a market opportunity. In areas like San […]

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Chinese Outbound Tourism Industry Trends

The Chinese Luxury Traveler

Canada is a top destination for Chinese tourists. Pristine natural landscapes, seemingly endless retail options, and cultural diversity brings thousands of Chinese travelers to Canada every season. In fact, last year China replaced France to be Canada’s second-largest source market for tourism, sending over 500,000 Chinese travelers each year. This figure is expected to triple […]