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Brand Marketing Chinese Consumer Behavior Marketing Strategy

How Brands Leverage the Craze of 618 to Market to the Chinese Shoppers

618 is not just another random lucky number for Chinese like 338, 888 that you might be thinking. It is the second-biggest shopping festival in China, after the Double Eleven. If you want to tap into the Chinese consumer’s market, the first thing you need to know about are their major shopping festivals which represent […]

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COVID-19 Industry Trends Marketing Strategy

Understanding Chinese Consumers for the Post-pandemic Tourism Rebound

The Covid-19 pandemic has had a devastating impact overall on tourism worldwide and that has affected businesses such as retailers, restaurants and hotels that each year rely on the industry for their survival. But as the number of new cases are under better control in many countries with the speeding up of the vaccination process, […]

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Chinese Programmatic DSP Digital Marketing Third-party Cookie

Targeting Chinese Audience Without Worrying About the Death of Third-party Cookies

The elimination of third-party cookies is absolutely one of the most discussed topics in digital marketing in the past year. Google continues to make headlines and marketers are trying to stay up-to-date with news related to new cookie policies and other data privacy moves that could impact the digital advertising scene. What do third-party cookies […]

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Brand Marketing Chinese Consumer Behavior Marketing Strategy

Unlock the Magic Behind 520 in Marketing to the Chinese Audience

520, when pronounced in Mandarin Chinese (wǔ’èrlíng), sounds similar to the words “I love you” (wǒ ài nǐ). Therefore, the number 520 is typically used as a trendy way to say “I Love You“ in China. May 20th, presented as 520, is widely celebrated as another Chinese Valentine’s Day in the country and also by […]

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Industry Trends Marketing Strategy North America Chinese Audiences

Chinese Consumers’ Potential in the Insurance & Financial Business

The potential of Chinese Consumers market should not be overlooked in the Insurance & Financial sector in North America. Chinese immigrants arrive in Canada or the U.S have bigger needs than regular North Americans do on advice in insurance, estate planning and investing for goals such as home buying, children’s education as well as wealth […]