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Chinese Programmatic DSP Digital Marketing Third-party Cookie

Targeting Chinese Audience Without Worrying About the Death of Third-party Cookies

The elimination of third-party cookies is absolutely one of the most discussed topics in digital marketing in the past year. Google continues to make headlines and marketers are trying to stay up-to-date with news related to new cookie policies and other data privacy moves that could impact the digital advertising scene. What do third-party cookies […]

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Brand Marketing Chinese Consumer Behavior Marketing Strategy

Unlock the Magic Behind 520 in Marketing to the Chinese Audience

520, when pronounced in Mandarin Chinese (wǔ’èrlíng), sounds similar to the words “I love you” (wǒ ài nǐ). Therefore, the number 520 is typically used as a trendy way to say “I Love You“ in China. May 20th, presented as 520, is widely celebrated as another Chinese Valentine’s Day in the country and also by […]

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Industry Trends Marketing Strategy North America Chinese Audiences

Chinese Consumers’ Potential in the Insurance & Financial Business

The potential of Chinese Consumers market should not be overlooked in the Insurance & Financial sector in North America. Chinese immigrants arrive in Canada or the U.S have bigger needs than regular North Americans do on advice in insurance, estate planning and investing for goals such as home buying, children’s education as well as wealth […]

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Brand Marketing Chinese Consumer Behavior Marketing Strategy

Marketing Opportunity for Children’s Day in the Chinese Community

On Which day of the year do you celebrate Children’s Day? The answer could be very different depends not only on where you are but also on your cultural background.  In Canada, National Children’s Day is on November 20th while Americans generally celebrate Children’s Day on the second Sunday in June or October 8th.  In […]

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Chinese Media Behavior Digital Marketing Marketing Strategy

Targeting Chinese Consumers in North America

As the adage goes: a problem well-stated is a problem half-solved. Effective media planners keep this top-of-mind when designing campaigns. When brands brief their agencies to target Chinese consumers in Canada and the United States, they often mean to target the culture and not the ethnicity. Understanding this distinction is key for successful campaign planning. […]