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Chinese Consumer Behavior Digital Marketing Marketing Strategy

Chinese Digital Media | What makes it unique?

Most of the mainstream media is banned in China and you would wonder what they use then? This video will cover what makes Chinese digital media users different from global digital media users. Interested in learning more? Connect with us today.

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Chinese Consumer Behavior Chinese Holidays Digital Marketing

520: Chinese Valentine’s Day | Why is it special in digital marketing?

520 (May 20th) is widely known as Chinese Valentine’s Day. Find out how 520 became a romantic day and why it’s a great opportunity for marketers in Canada and the USA. Interested in learning more? Connect with us today.

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Chinese Consumer Behavior Digital Marketing Marketing Strategy

Understand the Chinese Beauty Market & How Brands Speak to Them

China is the 2nd largest market of beauty products after the United States in terms of revenue and consumption – growing at a rate of 13% annually (source: Statista 2021). According to Statista, the Chinese beauty and personal care market are expected to be worth more than $78 billion by 2025. Thanks to the growing […]

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Marketing Strategy

Double 11 Now a Bigger Deal for Marketers Worldwide

We talked about how crazy the Double 11 shopping war already started in China a couple weeks ago. Now that the big day has just past, we will look at how it went this year and how brands have leveraged this powerful event to market to the Chinese consumers. According to Reuters,  Chinese e-commerce giant […]

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Brand Marketing Chinese Consumer Behavior Marketing Strategy

This Was How Crazy the Double 11 Shopping War Already Started in China, Are You Ready?

How Powerful Is the Purchasing Power of Chinese Consumers? There are still three more weeks before China’s annual mega Singles’ Day shopping event on November 11, but one of China’s top live streamers has already made a sales of $1.7 billion US dollar in a promotion this Wednesday as a warm-up for the event. Austin […]