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Chinese Consumer Behavior Digital Marketing Marketing Strategy

Understand the Chinese Beauty Market & How Brands Speak to Them

China is the 2nd largest market of beauty products after the United States in terms of revenue and consumption – growing at a rate of 13% annually (source: Statista 2021). According to Statista, the Chinese beauty and personal care market are expected to be worth more than $78 billion by 2025. Thanks to the growing […]

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Marketing Strategy

Double 11 Now a Bigger Deal for Marketers Worldwide

We talked about how crazy the Double 11 shopping war already started in China a couple weeks ago. Now that the big day has just past, we will look at how it went this year and how brands have leveraged this powerful event to market to the Chinese consumers. According to Reuters,  Chinese e-commerce giant […]

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Brand Marketing Chinese Consumer Behavior Marketing Strategy

This Was How Crazy the Double 11 Shopping War Already Started in China, Are You Ready?

How Powerful Is the Purchasing Power of Chinese Consumers? There are still three more weeks before China’s annual mega Singles’ Day shopping event on November 11, but one of China’s top live streamers has already made a sales of $1.7 billion US dollar in a promotion this Wednesday as a warm-up for the event. Austin […]

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Brand Marketing Chinese Consumer Behavior Marketing Strategy

Create That Special Connection with Your Consumers Through Mid-Autumn Festival

The Mid-Autumn Festival (also known as Moon Festival or Mooncake Festival) is a very important traditional celebration in Chinese culture — second only to Chinese New Year. The festival is held on the 15th day of the 8th month of the Chinese lunar calendar, corresponding to mid-September to early October of the western calendar. This […]

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Chinese Consumer Behavior Digital Marketing North America Chinese Audiences

Get to Know the Gen Z Power in the Chinese Consumer Market

To better understand the Chinese consumer market, we should never neglect the economic power of the younger generations. Even though they have not stepped into the major income earning stage yet, usually with financial support from parents in Chinese families, they have already started to shape their own styles of living as a significant consumer […]