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Connect to Chinese Consumers from an environmental approach – Learnings from Earth Day 2023
Earth Day 2023 holds immense significance for brands and consumers alike. As the paramount global environmental event, Earth Day
Women’s Rising Consumer Clout Propels
The Rise of China’s Women Consumers Market In the past few decades, China’s she-economy has undergone astonishing development and
2023 Xiaohongshu Annual Lifestyle Trends | Embracing Real Life
Xiaohongshu (or Little Red Book) is an important part of the development of Chinese pop culture, which gathers the
How To Make Lunar New Year The Best Opportunities For Your Brand
For Chinese marketing strategies, Lunar New Year is the most important festival of the year. Like Christmas in the
2 Key Chinese Festivals During the Summer Marketers Should Not Overlook
One of the most crucial elements in winning Chinese marketing strategies is to plan your campaigns with the key
Understand the Chinese Beauty Market & How Brands Speak to Them
China is the 2nd largest market of beauty products after the United States in terms of revenue and consumption
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