Programmatic Advertising 101
How it Works & Tapping into our Chinese Network

By Eastward Media | August 7th, 2017

You probably first heard of programmatic advertising around 2013, when the ad tech innovation was making major headlines around the world.

Today, programmatic advertising is a central component of marketing plans. It’s a tool that helps organizations achieve measurable top-funnel impact (awareness).

At its core, programmatic advertising is automated media buying: digital ad space is sold on auctions to advertisers. To help you understand the science behind programmatic advertising in 2018, we’ve developed a handy infographic.

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